GG by Project
In this project, I developed the illustrated corporate identity for Editorial GG, creating a visual universe that articulates its presence throughout the year.
The work consists of a series of illustrations conceived as a system, designed to adapt across multiple formats: fairs, editorial catalogues, cards, bookmarks, posters, promotional badges, and the stand mural. The project also extends into a series of animations for social media, translating this visual language into the digital space.
The proposal is conceived as an evolving illustrated identity, capable of maintaining coherence while allowing flexibility across its various applications. The visual language is situated within a subtly surreal territory, connected to the Mediterranean context of Barcelona, where elements such as palm trees, the sea, flying fish, rainbows, drawing tools, and human figures coexist within this creative ecosystem.
Nature and symbolism merge within open compositions, where elements are combined and reorganized to generate a suggestive narrative, balancing the playful with the conceptual.
The process begins with hand-drawn illustrations, later scanned and digitally assembled through collage techniques. The final construction follows a systemic logic, where each element is activated depending on the format, ensuring consistency across the whole.
It has been a pleasure to develop this project in collaboration with the editorial team, with whom I maintain an ongoing working relationship.
